The recruitment game has changed a lot over the past 10 years. In fact, traditional job postings are fast becoming a thing of the past. Certain jobs are notoriously hard to fill, with competition from all corners of the globe. So, how do you start a recruitment agency from scratch?
1. Build your company’s base.
To stand out in a certain field, you need to be known for doing one thing really well. So, your first step to creating a top-tier recruitment agency is to set up a company and develop your website. Your website will be a prime selling feature, so make sure it clearly explains the services you offer and what makes you unique. There should be no doubt from visiting your website about what you do, and your industry specialty.
2. With your company’s base established, now is the time to reach out to your established network.
Start by contacting the hiring managers and recruiters that you already know. Aim to understand what their headaches are, what problems they’re facing, and the difficult jobs they are looking to fill. Your goal here is to collect as much information as possible to get a grasp on the hiring market and the types of positions and candidates that are out there.
3. With this information in hand, look to your network to find candidates for the roles that are most difficult to fill.
With a lot of hustle, you may be able to deliver some quality talent to these hiring managers, and this will make you stand out from their other potential recruiting options. If you deliver faster, or with better candidates than other recruiters, you can be known for recruiting well.
4. Once you have a history of success, ask to be set up as a vendor at your clients’ companies.
This will establish you as a trusted partner, where you become the go-to for positions that are particularly difficult to fill. Alongside being set up as a vendor, you will want to create a contract for working with your clients. This is essential as it not only covers your working hours, rates and expectations but a contract will also protect you if your relationship deteriorates or a dispute arises.
5. Continue to staff for your clients and build strong relationships with each one.
With these strong relationships in place, ask your clients if they would write a testimonial for you. These testimonials are gold to your business and should be displayed prominently on your website. Testimonials help your potential clients to know whether you are as good as you say you are. They are proof that you have completed a task well, and good testimonials will pay dividends in winning you new clients.
6. Grow your firm.
For recruiters to grow, they need to continuously add to their networks of contacts. The best way to expand your network is to provide value-added service to those you are looking to attract. Your value could take many shapes and forms. You could begin to create content in the form of an educational blog or YouTube channel, or you could curate a newsletter of recruiting tips that you send out to your contacts. Regardless, you must provide value in order to build credibility. With credibility, you will be known for your recruiting work and more clients will come to you, rather than the other way around.
With some planning, and a lot of hustle and hard work, starting your own recruitment agency to compete with the big players doesn’t have to be difficult. It will take time and effort to get off the ground, but following these simple steps will put you on the path to success.