If you have discovered that your app users are constantly abandoning your forms, it is highly possible that the form wasn’t designed properly. Users want forms to be user-friendly and designed for mobile devices.
Considering that over half of your web traffic comes from phones and tablets, that means that same number of people are trying to fill out your form on their devices as well. If you want to ensure your forms get filled out, read on to find out the top reasons why mobile users tend to abandon forms.
✖ 1. Your form asks too many questions.
The most important thing to consider is that people’s patience for filling out forms is very limited. If you’ve ever filled out a form on your smartphone, you will know what we are talking about: typing is more difficult and the screen is smaller than on a computer.
The solution to this problem is to reduce your form down to only what is absolutely necessary. Reduce or eliminate required fields. If you have to ask a lot of questions, break them up into two pages to offer users the illusion of a shorter form.
✖ 2. Your form is unappealing.
A long, cluttered-looking form will look more difficult and time-consuming to fill out. Make a few visual design changes and you will discover that it will make a huge difference when it comes to your rate of conversions.
✖ 3. Your form isn’t responsive.
Responsive forms help to create a customized experience for your users. They also help keep the length of your form to the minimum. Use conditional logic that allows you to hide or show questions determined by how each user fills out the form.
This means each user will only have to answer the questions that apply to their situation and circumstances. Mobile users won’t be forced to scroll past (or click N/A) on the questions that aren’t relevant.
✖ 4. Your form has technical issues.
If your form doesn’t work right, your users will be put off. This also applies to your form working properly, but not acting how your users expect it to. Consider device and browser compatibility and make sure you perform screen tracking and user testing to see where users act differently than how you intended them to.
✖ 5. Your form asks for long answers.
Users don’t want to have to type out an essay to complete your form. Long answer fields have their uses, but are always annoying to complete on a mobile device. They also consume a lot of space on the screen. If you must give your users a spot to ask a question or leave a comment, make it a short answer field.
✖ 6. There isn’t a clear value proposition.
If your users don’t think that there’s anything in it for them to fill out your form, why would they waste their time? Communicate your value proposition clearly and effectively. Explain to your users what they will get out of filling out your form. One example of a short and sweet value proposition would be to change the “Submit” button to say “Get a Free Trial!” or “Click Here to Sign Up.”
✖ 7. They keep hitting the wrong button.
Your app form should be optimized for mobile users, which will allow your users to fill it out using any device. The design choices you make, however, can make it harder for some users to choose the right button in some cases.
When you use checkboxes or radio buttons, use a vertical layout instead of a horizontal one, because this gives your users some more room to work with to tap the text next to the button to make the selection. This is especially helpful for those with smaller phone screens.