Store fixtures play an important role in a business because they can help to play their part in convincing someone to buy something. In fact, any part of your store should try to hold this appeal for potential customers.
Give some importance and consideration to your store fixtures as it does have a role in attracting customers. If you can manage to use these fixtures properly, it could encourage customers to buy but if not used in the proper way, it could actually have the opposite effect. Let’s take a closer look at how you can use store fixtures effectively that can benefit your business.
1. Create A Theme
Assuming you’ve done your marketing homework, your brand or product should be communicated clearly in your store. Inside your store, your fixtures should be able to connect seamlessly to the brand. As an example, your brand’s colour palette should be matched by your store fixtures such as display tables and shelves. You can also add further touches depending on what it is.
You can create more elegance for something that is a bit more upscale or something more down-to-earth for a more cosy, warm and welcoming ambience. Create a theme to make customers understand easily how your products are displayed. Creating a theme can keep customers engaged longer as they browse your merchandise.
2. Highlighting Products
Remember that though the fixtures are important, they are only meant to highlight your product and attract customers’ attention. The combination of fixture and product must together make the product seem more appealing in order to make the sale. For example, if you show a product in use, such as fine china being displayed and set out on a display table, customers can look at it and see how it could go nicely in their own homes. Other fixtures such as special lighting or wall displays can be used to catch a customer’s eye.
You need to make sure that your store’s point of purchase displays are functional as well, that’s why a lot of thought has to go into it. They need to look good but they have to do the job as well. Customers must be able to find merchandise easily. Sometimes, when you use racks and shelving, something may be displayed too high (or too low) for a customer to reach. It has to be easily reached. Older or disabled customers may have difficulty.
4. Customer Needs
Even before you install any fixtures, you need to consider the needs of your customers, or even specific customers. For example, if you have a toy store, you want to be able to display some toys in the line of sight of a child. You may also want to display items that can handle a bit of the rough stuff. A child may grab a toy and bang it or throw it, so it has to withstand some abuse. For a clothing store, have mannequins that are the size of most customers.
You should also keep your store fixtures up to date, otherwise you lose the ability to display or expand on some items depending on what time of the year it is. At certain times of the year, some items become incredibly popular and you must be able to capitalize on this. Sometimes, small changes can make a big impact.